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Andrew Clark in New York - guardian.co.uk, Friday February 29 2008

It was tough - but Americans soldiered on. For three hours on
Tuesday afternoon, Starbucks outlets across the nation closed their
doors for a mass barista training session aimed at perking up coffee
quality. But was this shutdown an espresso masterclass or simply a
public relations masterstroke?
Nicknamed "fourbucks" for the
hefty price of its brew, Starbucks holds a special place in modern
culture. It has injected new words into popular discourse –
Frappuccino, half-caff. Apparently a "red-eye" means an extra shot. And
to many people, the Italian word "venti" has become an adjective
meaning extra large.